Past event…

Event Ended

Dubois Center 1050 S. Knoles Drive Flagstaff AZ 86011,+Northern+Arizona+University,+Flagstaff,+AZ+86001/@35.1780705,-111.6557888,17z/data=!3m1!4b1!4m2!3m1!1s0x872d8f7a424855ff:0xa7c4f7eaeba70861


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What to Expect:

Friday night, anyone can pitch an idea, and everyone is encouraged to. Teams will organically form around the top ideas and then it is a 50-hour frenzy of business model creation, development/prototyping, designing and market validation. Teams will work Saturday with few interruptions including presentations and lunch/dinner. Come Sunday afternoon, the weekend will end with presentations in front of entrepreneurial leaders with another opportunity for critical feedback. This event is not just for business majors or even students- there is something for everyone. Whether you are looking to become the next Steve Jobs or meet people with similar interests, everyone is guaranteed to leave this event with more than they came with. The winning student team will receive 1 year of incubation in the LaunchBox Student Business Incubation program through the Northern Arizona Center for Entrepreneurship and Technology (NACET).

Why Attend A Startup Weekend?

Call us biased, but we think that there are dozens of reasons why you should come to a Startup Weekend!  Since your time is valuable, we’ll only list the top eight:

Education:  Startup Weekends are all about learning through the act of creating.  Don’t just listen to theory, build your own strategy and test it as you go. Use the resources in this toolkit to help you get started: Build your network: This isn’t just a happy-hour. Startup Weekend attracts your community’s best makers and do-ers. By spending a weekend working to build scalable companies that solve real-world problems, you will build long-lasting relationships and possibly walk away with a job or even an investor. Co-Founder Dating: We all know it’s not just about the idea – it’s about the team. Startup Weekend is hands down the best way to find someone you can actually launch a startup with. Learn a new skill:  Step outside of your comfort zone. With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or just try something different.

Actually launch a business: Over 36% of Startup Weekend startups are still going strong after 3 months.  Roughly 80% of participants plan on continuing working with their team or startup after the weekend. Get face time with thought leaders:  Local tech and startup leaders participate in Startup Weekends as coaches and judges. Get some one-on-one time with the movers and shakers in your community. Save money & get stuff: Startup Weekends typically cost between $75 and $150 (less for students).  Your ticket covers 6 meals, snack, access to exclusive resources from our sponsors, and of course, all the coffee you can drink. Join a global community: Join over 45,000 Startup Weekend alumni, all on a mission to change the world.

Registration Early-bird tickets for Startup Weekend costs $25 for NAU students ($35 regular price) and include 6 meals and all the coffee you can drink and, of course, a life changing experience.


Weekend Sponsor Promotions:

  1. Amazon Web Services: – Use this URL so to redeem $100 in AWS credit! Make sure to do this before the end of the weekend, as the codes will expire. Free money!
  2. .CO: The offer for the free .CO domain registration can be redeemed at using the following code: SW141031977. This code is only applicable once per participant, and will only be active until the first Thursday following the event. A list of FAQ’s associated with the .CO offer can be found here:
  3. Google Cloud Platform: is offering developers $500 of credit to build your web or mobile apps. Apply to receive credit at and use verification code: StartupWeekend.

Continuing Sponsor Promotions:

  • Google is teaming up with Startup Weekend to help developers and entrepreneurs launch new startups by working with Startup Weekend to launch a series of pre- event Bootcamps! For more info and to find a bootcamp near you visit (@google)
  • .CO is proud to support Startup Weekend by providing all participants with the opportunity for a free 12-month .CO domain registration. Don’t settle for a lame name with dashes or missing vowels — get a short, memorable, user friendly domain name to launch your startup this weekend! Use the promo code provided by your organizer to get your .CO at Also, find an available .CO name via (@dotco)
  • Built with the same technology that powers, Amazon Web Services (AWS) provides start-ups and businesses with a secure, reliable, easy-to scale, low-cost computing platform “in the cloud.” AWS is issuing all SW participants a credit voucher valued at $100 which can be applied to an existing account and is good until 12 months from issue. Please follow the instructions on to sign up for AWS and redeem the promotional code provided by your SW Organizer. (@awscloud)



Oct 10
  • Registration/Arrival
  • How it Works + Agenda
  • Welcome from NAU President, Dr. Rita Cheng
  • Keynote Speaker - Martin Casado (entrepreneur, investor and NAU Alum)
  • Dinner & Networking
  • Pitch Warmup
  • Pitches start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Teams formed, work assignments discussed, time to go home for the evening or find some place to camp out and keep working!


Oct 11
  • Arrive, simple breakfast & coffee
  • Teams formed and dividing up workload for the weekend
  • Creativity in Entrepreneurship with artist & instigator, Tania Katan
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. Get your beauty rest, you're on stage tomorrow!


Oct 12
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Coaches arrive… ASK QUESTIONS
  • Lunch
  • Gut check. Start prepping for presentations
  • Judging & awards
  • Party!

Martin Casado

Senior Vice President

Martin Casado will be presenting the Keynote Speech at Startup Weekend on Friday night at 6:15 pm. Tickets are available for the Keynote speech only.

Martin Casado joined VMware in August of 2012 with the acquisition of Nicira Networks, a company he co-founded.
He currently serves as VMware’s Chief Technology Officer of Networking and Security. Casado co-founded
software-defined networking and was recognized for that work by ACM with the Grace Murray Hopper award for
the Outstanding Young Computer Professional of the Year for 2012-2013.

While at Stanford, Martin co-founded
Illuminics Systems, an IP analytics company, which was acquired by Quova Inc. in 2006.
Prior to attending Stanford,
Martin held a research position at Lawrence Livermore National Laboratory where he worked on network security in the information operations assurance center (IOAC).

Casado received his Masters in Science and PhD from Stanford University in Computer Science where he remains a Consulting Assistant Professor. Casado received his Bachelor of Science from Northern Arizona University in Computer Science and Engineering.

Tania Katan

Curator of Performing Arts

Tania Katan will be presenting at Startup Weekend on Saturday at 10:00 am on Creativity in Entrepreneurship.

Tania is an award-winning author, solo-performer, and paid instigator. Katan has performed at the Edinburgh Festival Fringe, ACT Seattle, NPR Snap Judgment, The Painted Bride Art Center, Comedy Central Stage, TEDx, and more. Her performances and published work have been written about in the New York Times, Huffington Post, GLAMOUR, The Advocate and other national, as well as international publications. Currently, Katan is the instigator of museum programs that involve Arm Wrestling for Art, merging live music with true stories, and giving away free money to artists and free art to arm wrestlers at the Scottsdale Museum of Contemporary Art (SMoCA). For more info about her unruly museum programs please visit: For more info about her writing and performing please visit:


Alan Lobock

Serial Entrepreneur   |  

Alan Lobock is a serial entrepreneur and angel investor best known for co-founding SkyMall, Inc., the company whose retail catalog is available on approximately 80% of all domestic commercial aircraft. During his tenure with SkyMall, Inc., Mr. Lobock served as its Chief Financial Officer and its Executive VP—Marketing. The company enjoyed its IPO in the mid-90s, was later taken private when acquired by Gemstar/TV Guide, and has since been acquired multiple times.

Approximately two years ago, Mr. Lobock co-founded Integrus Analytic Systems, LLC, which developed Worthworm, a comprehensive, automated valuation system for early stage ventures. Worthworm exited its beta in October 2013, and has quickly been gaining traction among entrepreneurs, angel investors, venture accelerators/incubators, and university entrepreneurship programs.

Alan is a sought-after speaker and writer on topics concerning entrepreneurship and angel investing. The Wall Street Journal named Alan a “Startup Guru,” he has served as an entrepreneurship expert for, and participated in an invitation-only event at the White House devoted to entrepreneurship.

Prior to embarking on his entrepreneurial career, Mr. Lobock served 8 years with Price Waterhouse’s Phoenix office, departing as a Senior Manager. A 1982 graduate of Arizona State University with a B.S. in accounting and an alumnus of Claremont McKenna College, Mr. Lobock resides in Scottsdale, AZ with his son, Dustin.

T. Paul Thomas

Executive in Residence/Assistant Professor of Practice at NAU

T. Paul Thomas is the Executive in Residence and an Assistant Professor of Practice at NAU with the W. A. Franke College of Business.

Paul Thomas received his BS in Business Administration at Northern Arizona University. He is a serial CEO and president who has led both public and private venture capital backed technology companies, with operations around the world.
Some of Thomas’ accomplishments include raising over $130 million in venture capital

Tom Cheng

Entrepreneur in Residence NAU   |   LinkedInGoogle+

Tom Cheng holds a part-time position at the NAU’s The W. A. Franke College of Business as Entrepreneur-in-Residence. His involvement includes the promoting entrepreneurship with students, faculty, researchers and advancing the university’s intellectual properties through commercialization. Prior to NAU, he held a similar position at Southern Illinois University Carbondale. Tom was the owner/president of a manufacturing company


Dr. Frank Spitznogle

Entrepreneur in Residence

Dr. Spitznogle is presently a faculty member at Northern Arizona University, as an Entrepreneur in Residence at their W.A Franke College of Business.

Experienced and proven business professional with strong senior executive experience, augmented by 18 years of professional services consulting experience, largely for VP/CXO/Board level clients focused primarily on new business and program initiatives, with business experience in 20 countries. Respected innovator, who has a solid track record of starting and operating new businesses and programs inside large organizations and via venture-backed business entities as both an executive and a consultant/interim executive

Tommy O'Connor

Marketing and Advertising Coach   |  

Tommy and his wife, Danielle, own the Flagstaff design studio We Are William. Tommy has 13 years of design, branding, marketing and advertising experience. Having held positions throughout his career as varied as Art Director for the Hard Rock Hotel in Las Vegas to most recently the Marketing Director for the iconic Tucson-based restaurant chain, eegee’s - where he managed a four-person team and completely rebranded the 40 year-old company. In starting We Are William last year, Tommy and Danielle’s focus is working with Flagstaff businesses to help them become more marketable and successful - making the Flagstaff local economy healthier and more sustainable in the process.

Jennifer Grogan

Marketing Mentor

Jennifer has worked with numerous Flagstaff businesses setting up social media marketing plans and showing small businesses what they can accomplish through creativity and leverage. She started her career creating marketing strategies for a large online cabinet company and moved into entertainment marketing before becoming a partner in a local business. Throughout her career she has developed cost effective marketing strategies for small businesses, and trained staff in the importance of advertising, promotions, public relations, and sales.

Bret Carpenter

Business Analyst

Bret is a business analyst for the local Small Business Development Center. Bret is versed in supporting startups from early stage business concept development through launch of the startup. Workflow mapping, App wire-framing, concept refinement, business plan development, marketing plan development and presentation development are some of his strengths.

Bret’s background includes an engineering degree, IT management experience, ownership of technology consulting businesses and teaching college business classes. Additional skillsets include: project management, operations management, sales, social media marketing, and implementation of technology systems within companies.

Trish Rensink

Business Counselor

Trish Rensink is an accomplised organizational development professional focused on creating aligned organizations where each individual works passionately toward the success of the organization. She has spent over 20 years transitioning corporate needs into programs and systems to enable culture change and employee performance. She has held leadership and change agent positions with national organizations such as TDS Telecom and AAA, and regional organizations such as Northern Arizona University. She is accomplished in motivating people, organizational development, communications, interpresonal skills, problem solving and management.

Bruce D. Sidlinger


Bruce D. Sidlinger began designing and programming computer systems in 1970 at the age of 12, was granted early acceptance to Southern Methodist University, and has focused on the design of highly-technical systems full-time since 1976. He is president and owner of Sidlinger Computer Corporation, which provides technical assistance to telephone companies and other entities. Before starting SCC in 1985, Bruce was director of research at Alcor Aviation (designing FAA-certified aircraft electronics), a scientific programmer at Texas Instruments, and a programmer at Recognition Equipment.

SCC’s initial specialties were the internal architectures of Digital Equipment Corporation’s RT, RSX, and VMS operating systems and DECnet and IP networking protocols, as well as system and real-time programming in assembly language, including industrial process control applications supporting steel mills. SCC was also solely responsible for the design, implementation, and operation of nationwide data networks for two retail store chains and an automobile rental chain. Common to all these projects was a requirement for ultra-reliable computing and networking to support aviation/industrial safety, critical data security, and commercial process/revenue continuity.

Bruce was also a very early researcher in the field of computer and network security, and co-authored a peer-reviewed paper at Trinity University which was nationally recognized by the American Institute of Certified Public Accountants in 1998. He later developed and presented computer and network security classes for NASA and Air Force programmers, and provided security auditing services and penetration testing for major corporations.

Bruce is best known as an expert on data networking in general and the Internet in particular. He has spoken at many technical symposia on leading-edge developments in local-area and wide-area networking. (In a single year, for example, Bruce was a compensated presenter in Dublin, London, Melbourne, Denver, Las Vegas, Los Angeles, and Atlanta.) Bruce was an early implementer and integrator of networking technologies which subsequently became common including fiber-optic transmission (ultimately multigigabit and DWDM), IP routing (including ultra-high-end carrier routing systems such as Cisco’s 7600 and CRS-1), early ISDN, early frame relay, xDSL, voice-over-IP, WAN video conferencing, SNMP/RMON/NetFlow, and multimedia transport.

As a contractor providing training and research for the Office of the Secretary of Defense and as a vendor of data network design services for the Air Force and Army, SCC was an NSF-era Internet node as part of the Texas Higher Education Network (THEnet/Sesquinet) and one of Cisco's original router purchasers (in fact, Cisco's very first e-commerce customer). SCC also operated a training facility for NASA located at the Johnson Space Center campus, and Bruce’s consulting services were additionally made available to the USAF through a relationship with TRW. Sidlinger Computer Corporation continues to conduct a substantial amount of research into many leading-edge technologies, and Bruce has repeatedly returned to leading universities for additional formal education.

Bruce received his bachelor’s degree in computing and information science from Trinity University and has completed many additional years of undergraduate and graduate school in business, accounting, economics, computer science, philosophy, math, and physics. Bruce taught the undergraduate mechanics (Physics 1303/1403) recitation at SMU in 2003 and his most recent academic interest was high-energy physics, which included courses at SMU and visits to Harvard and CERN (Geneva) for the Large Hadron Collider’s ATLAS detector. Separately, he is an airline transport pilot, helicopter pilot, seaplane, glider, and balloon pilot, and remotely-piloted/autonomous aircraft designer, and a voting member of ASTM Committee F38, which is currently developing the US federal aviation regulations for unmanned aircraft systems.

James Fazio

Global Product Specialist

James Fazio is currently a Global Product Specialist for surgical vascular grafts with W. L. Gore & Associates where he is committed to the product’s fitness for use, profitability, response to competition, and the strategic future of the product line. This role has given James the confidence to execute a large scale business (greater than $100 million per year), whether it entails operational efficiency improvements, marketing campaigns to combat new competition, global product launches, or employee recruiting and retention.

Prior to returning to Gore, James expanded his toolkit working in management consulting where he advised companies such as Nike, Darden Restaurants, Panasonic, Verizon Wireless, Harley Davidson, and Underwriters Laboratories on digital marketing, mobile integration, and ecommerce. Additional consulting work with Transnational Investments Inc. was centered on helping a small utility company identify emerging revenue streams for the electric-car market and developing a business recommendation based on the market analysis conducted.

James founded a Web-based startup,, which produces environmentally friendly marketing solutions for athletic and conference events that return higher ROI and detailed analytics for event sponsors.

James worked for six years in medical-device technology and new product development, including drug elution and immobilized bioactive coatings development, at W L Gore & Associates.

James completed his MBA at Thunderbird School of Global Management - ranked the #1 U.S. Business School for International Business by the Wall Street Journal and U.S. News and World Report. Before beginning his career in the medical-device industry, James received a Master of Science degree in Engineering Mechanics and a Bachelor of Science in Civil and Environmental Engineering and Chemistry, both from Virginia Tech. James is an avid runner, cyclist, and Ironman triathlete.

Patrick Marcus


Dr. Patrick Marcus is the president of Marcus Engineering, LLC, an electronics engineering firm, in Tucson, AZ. His company supports product development, project management and instrumentation development for a variety of industries with a preferential focus on medical devices and medical instrumentation.

Dr. Marcus’ background includes founding and growing high technology companies and he is well versed in operations, infrastructure development, IT, and managing engineering organizations in small companies. He also has extensive experience in electronics, scientific imaging, biotechnology, neuroprosthetics and solar.

Patrick earned his PhD in Biomedical Engineering and BS in Electrical Engineering with Honors, Cum Laude from the University of Arizona. He is a graduate of the McGuire Entrepreneurship Program at the Eller College of Management, University of Arizona.

Rachel Joy Dueck

Graphic Design / Visual Communication Coach

Rachel is a professional visual communicator, passionate about graphic design, messaging, and branding. She earned her BFA in visual communication from Northern Arizona University in 2008 and served in many capacities at NAU (as a Printing Representative, Customer Consultant, Marketing Coordinator, and ultimately as the Creative Manager for University Marketing) before forming her own business in 2014.

Carlos Urreta

VP of Operations at

Carlos Urreta is the VP of Operations at He was Giftcard Zen’s sole Ruby on Rails developer in 2013 and now leads the software development team. His expertise includes agile development, debugging, and using the correct amount of technology for the opportunity at hand.

During Startup Weekend, Carlos will help teams understand the level of effort needed to get a Minimum Viable Product off the ground and use software as a platform for growth while avoiding getting bogged down with pre-optimization.

Annette Zinky
Smruta Koppaka
Stacy Fobar
Celia Garcia
Elizabeth Glass
Jennifer Grogan
Trish Rensink
Kirsten Mead
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